The Shine Collective – Telling the stories that matter in a Covid environment

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The culture and perception of a business are often defined by the way it communicates with its staff, customers, and the public.

When communication is done well, businesses flourish; people are empowered and engaged, productivity increases, and retention rates improve. There is also a clear link between a brand’s reputation and a company’s bottom line.

If there has been one good thing to come out of the Covid-19 pandemic from a business perspective, it has been the importance of having great communication.

Following Aotearoa New Zealand’s first lockdown, many businesses put a concerted focus on communicating how they were navigating the pandemic and how it affected their people and customers. That effort has largely continued over the past 18 months.

Organisations that have done this well have helped to combat the heightened levels of anxiety and uncertainty that people are experiencing around the Covid-19 pandemic – on a personal and a professional level.

Covid has significantly changed the operating environment and businesses have been forced to adapt quickly, think outside the square, and embrace digital technologies and new ways of connecting and communicating.

Where once both internal and external communication were afterthoughts for many businesses, it has become clear that refining the nuances and delivery in your messaging needs to be a top priority.

This is where bringing in a specialist strategic communications consultancy to lead these discussions will give your business the advantage. The Shine Collective tells the stories that matter to shape the communities we live in, and it is never been a more important time to get this right.

Our focus continues to be on supporting our clients to navigate how they get their story told in a noisy, Covid-dominated media environment , as well as help them to realise the communications opportunities for their business now and in the future.

Our role is to work closely with you to develop and implement a strategic communications approach that supports your business objectives and strategies, while building your reputation.

Engaging the expertise of a communication consultancy will ensure you’re forging genuine and long-lasting connections with the people that matter the most to you.

Read: The Shine Collective: Year of local support for Shine team


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