The Shine Collective: Year of local support for Shine team

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Award-winning Bay of Plenty strategic communications consultancy, The Shine Collective, has rounded out 18 months of dedication to supporting clients and the community by winning gold at the recent New Zealand Public Relations Awards.

Managing director, Jacky James, says while Shine is no stranger to winning awards, this one was particularly special because of its strong community connection.

“We assisted Te Arawa Lakes Trust to literally ‘gear up’ overnight at the start of the lockdown to launch a Covid-19 Response Hub, helping to coordinate support for vulnerable whānau members.

“Later, in August 2020, the New Zealand Government partnered with Te Arawa to trial a wearable contact tracing card that could potentially support the country’s contact tracing efforts.

“The philosophy behind our communications strategy for this kaupapa was simple and based on authentic two-way engagement, with the principles of tikanga Māori at its heart – for both Māori and non-Māori.”

The trial itself exceeded all expectations with more than 1,200 people signing up to participate. A key success factor for the kaupapa was that it was community-led and that its communications strategy reflected the local community.

With two offices – one in Rotorua and one in Tauranga – the Shine team regularly take on heavy-hitting projects around the Bay of Plenty and Aotearoa.

Communications director, Meg Jones, says it may sound clichéd, but the Shine team believe that every business has a story to tell – the magic is in the telling. “We help clients to define their voice, be heard and be known – whether that’s advocating for a cause, building, or protecting their reputation and brand, growing their business, or handling a crisis – we’re here to help.

“Communications and PR isn’t about being ‘absolutely fabulous’ – it’s about people, getting to know our clients, their audiences and creating meaningful and measurable work. We relish the opportunity to tell an organisation’s stories and identify opportunities to enhance potential.”

Jacky agrees wholeheartedly, which is one of the reasons why she founded Shine back in 2012.

“At the heart of great communications is people – and that’s the focus of everything we do – bringing stories of people and their businesses to life and protecting their brand when it matters.

“Our clients are as diverse as the work that we do for them, spanning the spectrum of public relations, communications, and marketing to deliver outstanding results.

“With backgrounds in journalism, strategic advisory, public relations, branding, marketing, communications and corporate affairs, our team has a wide skillset. We are privileged to work with some pretty spectacular clients.”

If you want help to weave some magic for your organisation, contact the Shine team.

Rotorua 021 577 871
Tauranga 027 272 1764

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