The marketing power of thank you
From a simple acknowledgement to a heartfelt expression of gratitude, a thank you can carry…
Browsing: Telling your story
The road to perfection
It’s a phrase I’ve heard a lot recently – the road to perfection is littered…
Another year, another marketing rethink?
It’s that time of year again. The navel-gazing time. When you come back from the…
Is your marketing brave or safe?
Taking risks with your marketing messaging is a no-go zone for many because the potential…
Five-page plan or back of an envelope?
Are you going with your gut when planning your marketing activity or following a detailed…
Election time – are you buying it?
It’s election time again, with candidates across the region trying to stand out from the…
Yay or nay to sponsorship investment
Many of us get inevitable requests for sponsorship and would love to be able to…
Do it yourself, Jonesy
Those cute kids in the Mitre10 sandpit captured our hands-on, give-it-a-go spirit to a tee.…
Is your marketing a lie?
Exaggeration in advertising is commonplace, but telling out-and-out porkies is not OK. But could misrepresenting…
Brand vs identity vs logo
I was thinking about how to explain the fundamental importance of brand, especially how to…
My business, my staff, their brand
Internal communications is a hot topic right now and getting it right means more than…
The plumber’s leaky tap
When you’re self-employed or lead a small business, taking care of your brand and taking…
What do you want from me?
Marketers use the phrase ‘call to action’ for the prompt that you see on advertising…
STOP SHOUTING
It has now become an accepted understanding that using capital letters in texts or messaging…
Stepping out of your comfort zone
How often do you look around at other businesses and how they promote themselves and…
What to look for in a design partner
With so many online tools and resources available to us, many small businesses try to…
