James Heffield
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Director of Bay of Plenty marketing and public relations consultancy Last Word. To find out more visit www.lastwordmedia.co.nz or email james@lastwordmedia.co.nz.
The Last Word
Why focusing on existing customers is smart business
Picking up new business takes time and investment. Yet many business owners make it their focus, sometimes at the expense of servicing their existing...
The Last Word
Is your retail business ready for the Christmas rush?
Getting prepped for the holiday shopping rush is about more than just putting some tinsel on the store-bought Christmas tree and offering a silly...
The Last Word
Social media advertising works, but is it ethical?
On one hand, we’re more connected than ever before – we can keep up with the happenings of friends and family almost in real-time,...
The Last Word
Honesty the best policy for staff communications
The year ahead will be one of the most uncertain for New Zealand businesses. The world continues to grapple with the impacts of Covid-19...
The Last Word
Bring your personality to the media interview
How many times have you watched a TV news item and felt like the interviewee was just reeling off a sales pitch?
All too often...
The Last Word
Harnessing election insights for success
The election is looming large and many Kiwi businesspeople will be keeping a close eye on which political party, or likely coalition, has its...
The Last Word
Communications lessons from NZ’s crisis response
The way the Government has managed New Zealand’s response to the Covid-19 pandemic has been remarkable. Not only has the health response been outstanding,...
The Last Word
Targeted marketing critical during pandemic
Most business owners appreciate the benefits of being targeted with marketing campaigns. But during the global COVID-19 pandemic, the ability to reach out to...
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