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Bay of Plenty Region
Wednesday, September 30, 2020

James Heffield

James Heffield
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Director of Bay of Plenty marketing and public relations consultancy Last Word. To find out more visit www.lastwordmedia.co.nz or email james@lastwordmedia.co.nz.

Bring your personality to the media interview

How many times have you watched a TV news item and felt like the interviewee was just reeling off a sales pitch? All too often...

Harnessing election insights for success

The election is looming large and many Kiwi businesspeople will be keeping a close eye on which political party, or likely coalition, has its...

Communications lessons from NZ’s crisis response

The way the Government has managed New Zealand’s response to the Covid-19 pandemic has been remarkable. Not only has the health response been outstanding,...

Targeted marketing critical during pandemic

Most business owners appreciate the benefits of being targeted with marketing campaigns. But during the global COVID-19 pandemic, the ability to reach out to...

Adaptability key to surviving the ‘new normal’

For many businesses around the world, the COVID-19 crisis has become something of an existential threat. National lockdowns and limits on physical contact have...

Reach your customers where they hang out

The generational divide doesn’t just apply to the climate change debate and views on whether children should ask permission before leaving the table at...

The power of shared storytelling

It’s often said that the best experiences are shared, and the same is true of storytelling. A good story can be powerful, but it’s...

Check your marketing images are sending the right message

The revelation that the woman and daughter on the cover of the Government’s 2019 Budget document moved to Australia for financial reasons is a...

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