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Regular Features
BOP Personality Profile
New Appointments
First on the Scene
From the Editor
Watch
Listen
Sponsored Content
Training
Columns
Accounting
Ageing and Wellness
Arts and Culture
Awards
Better Business Buying
Business Thinking
Better Business Sales
Credit Control
Credit Management
Franchising
Human Resources
HR, Management And Recruitment
Intellectual Property Issues
Local Government
Luxury & Lifestyle
Marketing
Mining Business Wealth
Money Matters
Real Estate Residential
Regulatory Matters
Taxation
Tech Talk
Explore Your Tech Future
Telling Your Story
Training & Education
What To Do With Your Money
Read
Latest Issue
Yearbook
Pick Up Locations
Past Issues
Our Authors, Columnists and Contributors
BBN Directory
Events
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Posts by James Heffield
James Heffield
33 POSTS
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Director of Bay of Plenty marketing and public relations consultancy Last Word. To find out more visit www.lastwordmedia.co.nz or email james@lastwordmedia.co.nz.
Learnings from NZ’s pandemic communications
James Heffield
-
28/01/2022
When chicken hits the fan: what is good crisis comms?
James Heffield
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12/11/2021
Taking the leap into public relations
James Heffield
-
18/10/2021
The power of storytelling
James Heffield
-
07/09/2021
The power of 600 words
James Heffield
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05/08/2021
Pick the right tone of voice
James Heffield
-
07/07/2021
Is your business ready to catch the wave?
James Heffield
-
16/06/2021
Cut through the noise with video
James Heffield
-
18/05/2021
Are you timing your marketing right?
James Heffield
-
14/04/2021
Marketing through uncertainty
James Heffield
-
11/03/2021
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By the Bay for the Bay: How 2degrees gets local for business
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Electrification in the luxury automotive sector
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