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James Heffield

Director of Bay of Plenty marketing and public relations consultancy Last Word. To find out more visit www.lastwordmedia.co.nz or email james@lastwordmedia.co.nz.

Learnings from NZ’s pandemic communications

Eighteen months ago, the world changed overnight. Billions of people were locked in their homes, flights around the globe were grounded, and offices, streets...

When chicken hits the fan: what is good crisis comms?

Life is full of challenges, particularly in the world of business. News can go viral overnight, with organisations finding themselves in a bad PR...

Taking the leap into public relations

In 2012, Austrian daredevil Felix Baumgartner ascended in a helium balloon for two and a half hours, reaching “the edge of space” at an...

The power of storytelling

You know your business or organisation does great work. The problem is, how do you get other people to care? The answer lies in...

The power of 600 words

Adrift in the vast sea of information available online, you might think a single web page would have little hope of being noticed. It’s...
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