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Bay of Plenty Region
Thursday, January 28, 2021

James Heffield

Director of Bay of Plenty marketing and public relations consultancy Last Word. To find out more visit www.lastwordmedia.co.nz or email james@lastwordmedia.co.nz.

Why focusing on existing customers is smart business

Picking up new business takes time and investment. Yet many business owners make it their focus, sometimes at the expense of servicing their existing...

Is your retail business ready for the Christmas rush?

Getting prepped for the holiday shopping rush is about more than just putting some tinsel on the store-bought Christmas tree and offering a silly...

Social media advertising works, but is it ethical?

On one hand, we’re more connected than ever before – we can keep up with the happenings of friends and family almost in real-time,...

Honesty the best policy for staff communications

The year ahead will be one of the most uncertain for New Zealand businesses. The world continues to grapple with the impacts of Covid-19...

Bring your personality to the media interview

How many times have you watched a TV news item and felt like the interviewee was just reeling off a sales pitch? All too often...

Harnessing election insights for success

The election is looming large and many Kiwi businesspeople will be keeping a close eye on which political party, or likely coalition, has its...

Communications lessons from NZ’s crisis response

The way the Government has managed New Zealand’s response to the Covid-19 pandemic has been remarkable. Not only has the health response been outstanding,...

Targeted marketing critical during pandemic

Most business owners appreciate the benefits of being targeted with marketing campaigns. But during the global COVID-19 pandemic, the ability to reach out to...

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