Technology as a business enabler

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Technology holds such promise for businesses, but how often do you find technology standing in the way instead of enabling your businesses success? 

At our fingertips, we have powerful machines and software that open up a myriad of possibilities for new ways of working. 

So why does it sometimes feel like they don’t deliver for the business? Simply having new technology does not translate into more productive workplaces or increased sales. 

Artificial Intelligence may be exceptionally smart, but it cannot replace human planning and leadership. 

Unlocking technology as a business enabler needs a business-led and solution-focused approach. 

Just like any business tool, the benefits of technology must be leveraged through strategy and planning firmly tied to concrete goals and targeted key performance indicators in order to gauge success. 

Devising the right technology strategy starts with a seat for a technology partner at the planning table; but that seat needs to be earned, which highlights how important it is for today’s technology professionals to have business and technical skills. 

Technology leaders must understand the marketplace for business technology, be able to advise on the right option to alleviate pain points within the business, and then devise a plan for the implementation. 

If your team is struggling to collaborate due to incompatible software, a misfiring network, and outdated hardware, a business owner can consider implementing new software-as-a-service (SaaS) tools to facilitate document sharing, quick messaging, and group video calls. 

But even if every employee has a new elite notebook, the fast internet connection, and the latest collaborative technology, that does not mean they will utilise the power. 

That’s why enabling business success through technology also comes down to leadership. Your team needs to be brought on board with new processes so that they are effectively using the technology at their disposal. 

Training is key – people can’t be expected to fully exploit new systems if they do not understand them. 

It’s clear that enabling business success through technology runs deeper than installing new hardware and software. 

Strategic investments in new technology closely tied with business objectives and targeted solutions will create a more efficient business and provide it a competitive advantage in the marketplace. 

The benefit of business technology is not measured by the number of individual devices or the size of a hard drive – it’s the way they are used facilitate a seamless work environment for your team, and the way it creates frictionless selling environment for your customers.

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About Author

Daniel Goymer

Technical Director of Yorb, a Business Technology Partner. He can be reached on Daniel.goymer@yorb.tech or 0800-600-606. www.yorb.tech

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