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Marketing

Learnings from NZ’s pandemic communications

Eighteen months ago, the world changed overnight. Billions of people were locked in their homes, flights around the globe were grounded, and offices, streets...
Marketing

When chicken hits the fan: what is good crisis comms?

Life is full of challenges, particularly in the world of business. News can go viral overnight, with organisations finding themselves in a bad PR...
Marketing

Taking the leap into public relations

In 2012, Austrian daredevil Felix Baumgartner ascended in a helium balloon for two and a half hours, reaching “the edge of space” at an...
Sponsored Content

The Shine Collective – Telling the stories that matter in a Covid environment

The culture and perception of a business are often defined by the way it communicates with its staff, customers, and the public. When communication is...
Marketing

The power of storytelling

You know your business or organisation does great work. The problem is, how do you get other people to care? The answer lies in...
Marketing

The power of 600 words

Adrift in the vast sea of information available online, you might think a single web page would have little hope of being noticed. It’s...
Marketing

Pick the right tone of voice

Anyone who has had a disagreement with their partner will know the danger of getting your tone wrong. The same is true in marketing;...
Marketing

Is your business ready to catch the wave?

There’s a brightness about the future right now. The Covid-19 vaccine is being rolled out in many countries around the world and businesses in...
News

Leveraging digital tools

A master of many tools, Alicia Beach has maximised her Instagram as the platform to sell her paintings. Although this could easily be a successful...
Franchising

What are the fees and where do they go?

A recent conversation with a franchisor client prompted some discussion and reflection on the franchise model, in particular what does a franchisee get for...
The Last Word

Cut through the noise with video

Video is a powerful marketing tool. There is no stopping the rise of video consumption, and when it comes to marketing, it is an...
Marketing

Are you timing your marketing right?

Right people, right place, right message, right time. It’s a frequently repeated marketing mantra – but all too often the fourth and final part...
Marketing

Marketing through uncertainty

The year ahead is one of hope for many businesses. The initial shock of Covid-19 is behind us and the tantalising prospect of a...
Marketing

Don’t go it alone with your next product launch

Launching a new product into the marketplace can be an expensive endeavour. It takes time to understand your target audience, and even longer to...

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