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Communications

The Shine Collective: shaping our communities for 10 years

2022 marks 10 years in business for strategic communications agency The Shine Collective. Founded by Jacky James in 2012, the agency – now a successful partnership between...

Learnings from NZ’s pandemic communications

Eighteen months ago, the world changed overnight. Billions of people were locked in their homes, flights around the globe were grounded, and offices, streets and schools lay...

When chicken hits the fan: what is good crisis comms?

Life is full of challenges, particularly in the world of business. News can go viral overnight, with organisations finding themselves in a bad PR storm before they...

Taking the leap into public relations

In 2012, Austrian daredevil Felix Baumgartner ascended in a helium balloon for two and a half hours, reaching “the edge of space” at an eye-watering height of...

The Shine Collective – Telling the stories that matter in a Covid environment

The culture and perception of a business are often defined by the way it communicates with its staff, customers, and the public. When communication is done well, businesses...

The power of storytelling

You know your business or organisation does great work. The problem is, how do you get other people to care? The answer lies in storytelling. From cave...

Pick the right tone of voice

Anyone who has had a disagreement with their partner will know the danger of getting your tone wrong. The same is true in marketing; get your tone...

Why focusing on existing customers is smart business

Picking up new business takes time and investment. Yet many business owners make it their focus, sometimes at the expense of servicing their existing customer base. As we...

Social media advertising works, but is it ethical?

On one hand, we’re more connected than ever before – we can keep up with the happenings of friends and family almost in real-time, and limitless information...

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