The Shine Collective: shaping our communities for 10 years

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2022 marks 10 years in business for strategic communications agency The Shine Collective. Founded by Jacky James in 2012, the agency – now a successful partnership between Jacky and Meg Jones – has gone from strength to strength as they grow the team, and make positive impacts for their clients and the communities they live in.

Committed to telling the stories that matter, The Shine Collective is a group of like-minded individuals who are passionate about delivering outstanding outcomes for their diverse portfolio of clients.

The agency has seen significant growth over the last three years, from Jacky originally working from her spare room as a one-man band in 2012, to a team of 13. Now, with offices in Rotorua and Tauranga, Shine’s focus hasn’t wavered – it’s all about people.

The pair believe people are at the heart of great communications, building on Jacky’s vision to grow a business that puts communities firmly at its core, creating a vibrant and healthy place to work and where clients are celebrated.

“We bring the stories of people and their businesses to life and protect their brands when it matters the most,” says Jacky. “We’re trusted to work with some incredible leaders, often on projects that affect the lives of thousands of New Zealanders. We never take that responsibility lightly.”

That dedication to their clients has seen The Shine Collective being recognised with multiple awards by the Public Relations Institute of New Zealand for their PR, communications strategies, and community engagement projects.

Both Jacky and Meg have been (and still are) working mums, so they understand the value of a flexible working environment and ensuring family values are at the forefront of the workplace.

“It may sound cliched, but we value the whole person,” explains Meg. “Everyone brings to the table their working and personal experiences, along with their passions, which helps us to better connect with our clients and their audiences. Whether that’s for multi-sport events, environmental and sustainability initiatives, or protection of our most vulnerable.”

Both Jacky and Meg have done the hard yards spending their earlier careers working across the public and private sectors, both here in New Zealand and overseas. They’re clear what great communications looks like – and what being a great employer looks like.

“If Covid has proven anything, it’s the critical value of great communications,” says Jacky. “And that’s what we’re all about.

“Our focus for the next 12 months is supporting our clients to embrace and thrive with disruption. Beyond that, we want to be leading the revolution from the ground up to make authentic, values-led communications the norm.”

Related: The Shine Collective – Telling the stories that matter in a Covid environment

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