Kale Print’s manager Peter Lloyd is philosophical when it comes to talking about the lockdowns which have plagued businesses throughout the last year; “Having been through this before allows us to quickly mobilise our team under lockdown levels in order to keep operations going. We have been fully operational for all essential communications under lockdown level-4 which has sustained our business and also provided some new opportunities.”
According to Lloyd, their clients are ‘in good hands’ – Kale Print’s highly skilled team are able to operate remotely for estimating, account management and studio work during lockdown.
That means they’re always ready to hit the print button as alert levels come down, allowing for non-essential communications. “Even through lockdown the direct lines of enquiry have been open and flowing.”
The business has worked hard to adapt to the new normal. Not only for meeting the current environment but to keep their people safe. “As things change we will continue to communicate to our staff and clients to ensure safety protocols are followed”.
Looking beyond the world of lockdowns, he says Kale Print remains focused. “The key is keeping an eye on the temperature of the economy, being sensible and keeping our greatest asset, our team, on board.”
“Also making sure we continue to evolve and implement strategies to keep us up with market demands and trends as we have done for generations.”
This means not lessening the focus on technology, or on reducing the company’s environmental footprint. “We offer a broad range of visual communications, not just traditional print. From design to signage to packaging – for small boutique businesses to large corporates, as well as trade partners such as other printers – we support a wide demographic nationally.”
“Being out of the Covid hot spots like Auckland has allowed us to be more agile and to provide support from the regions,” he says.
According to Lloyd, “Technology has been key. We are doing a lot more Zoom and Teams meetings these days. This helps to reduce the location barrier even more for our clients nationwide. And, of course, we also have a strong presence online via social media, google and our website,” he points out.
“It’s been pleasing to see our enquiries exceeding pre-Covid levels demonstrating the resilience of the business community in the Bay of Plenty”. It’s a great feeling to be able to support businesses in continuing operating as uninhibited as possible. Offering a level of certainty during these unpredictable times.”