Personalising luxury in the Bay Of Plenty
Lexus has always been determined to treat customers better than any other luxury car brand. At the heart of this is an ancient Japanese concept called Omotenashi which is a principle that describes one’s ability to anticipate the needs of another, even before they arise. Omotenashi means we focus less on comparing ourselves with competitors, and more on creating amazing experiences and developing long lasting relationships that put us beyond comparison.
Since opening in June 2021, Lexus of Tauranga has upheld this principle in the Bay of Plenty and is proud to say it leads the Lexus network in customer satisfaction. Leading the way for Lexus sales is Mitchell Handcock.
With a history in hospitality while studying a marketing major at the University of Waikato, Mitchell developed skills that became a natural fit for the Lexus brand and its customers. These skills were refined after accepting a position into the prestigious Toyota Dealer Graduate Program with Toyota New Zealand, a program that accelerates future leaders within the dealer network.
Driven by passion, Mitchell Handcock is a true car enthusiast. “I love the Lexus brand; it’s at the forefront in many ways technologically, which means I’m often introducing people to their first experience driving a hybrid, plug-in hybrid or electric vehicle”. Mitchell emphasizes the customer journey is crucial, “With Lexus, the customer service doesn’t stop once the handover is complete. If anything, it has only just started as it continues throughout their ownership experience”
For the second year in a row, Lexus New Zealand set a new sales record in 2023 and is on target to surpass it this year. “We have lofty goals, to be the number one luxury automotive brand and we are making significant progress, not only nationally but in the Bay of Plenty as well.”
With 90% of Lexus’ 2023 sales being electrified, the brand targets a younger demographic than ever before, introducing all-new models like the Lexus LBX. Customers are initially attracted to the superior hybrid technology but ultimately choose Lexus because of the Omotenashi principles that ensure an unparalleled ownership experience. As Lexus of Tauranga continues to grow, Mitchell Handcock remains dedicated to making luxury personal, one customer at a time.
