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The Last Word

Learnings from NZ’s pandemic communications

James Heffield -

When chicken hits the fan: what is good crisis comms?

James Heffield -

Taking the leap into public relations

James Heffield -
prehistoric rock art paintings

The power of storytelling

James Heffield -

The power of 600 words

James Heffield -
Portrait of a young man with mask shouting into a megaphone to get the right tone

Pick the right tone of voice

James Heffield -

Cut through the noise with video

James Heffield -

Are you timing your marketing right?

James Heffield -

Marketing through uncertainty

James Heffield -

Don’t go it alone with your next product launch

James Heffield -

Why focusing on existing customers is smart business

James Heffield -

Is your retail business ready for the Christmas rush?

James Heffield -

Social media advertising works, but is it ethical?

James Heffield -

Honesty the best policy for staff communications

James Heffield -

Harnessing election insights for success

James Heffield -

Communications lessons from NZ’s crisis response

James Heffield -

Targeted marketing critical during pandemic

James Heffield -

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