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George Jackson: Protecting the intellectual property of Bay of Plenty businesses

As every business owner will tell you, bringing an idea to life takes time, money, and an enormous amount of energy. There is little more rewarding than seeing your idea turn into a commercial success, but all too often, we see others try to capitalise on that hard work.

George Jackson has been protecting the intellectual property rights of Bay of Plenty businesses for several years. “Good products, reputation, and brands are important to any business. If you are successful, you are at risk of imitation. Too often we see people trying to skip the hard part by copying a proven success.”

As a member of James & Wells’ commercial team, George advises on and prepares agreements to best secure his client’s commercial position. “When I work with clients, I want to ensure the best outcome for them. A key part of that is truly understanding their objectives so that I can provide them with commercially relevant, pragmatic advice.”

A specialist in copyright, trade marks and fair trading matters, George is no stranger to intellectual property disputes. His time in the Tauranga District Court gives him affinity for research and preparing written material.

George’s work isn’t limited to SME businesses. Working with James & Wells, NZ’s largest independent intellectual property firm, has seen him involved with large international corporations.

“The most important thing any business can do is to protect their ideas right from the very start. Whether that’s securing your trade mark, or patenting your invention, it is much easier to enforce your rights if you engage with an IP specialist from the beginning.”

James & Wells has been protecting intellectual property for New Zealand’s brand owners and innovators for more than 40 years.

Their depth of experience ranges from managing large IP portfolios for international corporations, right through to protecting the ideas of start-ups, and everything in between.

Related: It’s coming home… the return of NZ’s IP

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