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The Last Word

Pick the right tone of voice

Anyone who has had a disagreement with their partner will know the danger of getting your tone wrong. The same is true in marketing; get your tone...

Is your business ready to catch the wave?

There’s a brightness about the future right now. The Covid-19 vaccine is being rolled out in many countries around the world and businesses in industries that could...

Cut through the noise with video

Video is a powerful marketing tool. There is no stopping the rise of video consumption, and when it comes to marketing, it is an effective tool to...

Marketing through uncertainty

The year ahead is one of hope for many businesses. The initial shock of Covid-19 is behind us and the tantalising prospect of a vaccine that could...

Don’t go it alone with your next product launch

Launching a new product into the marketplace can be an expensive endeavour. It takes time to understand your target audience, and even longer to build awareness and...

Why focusing on existing customers is smart business

Picking up new business takes time and investment. Yet many business owners make it their focus, sometimes at the expense of servicing their existing customer base. As we...

Is your retail business ready for the Christmas rush?

Getting prepped for the holiday shopping rush is about more than just putting some tinsel on the store-bought Christmas tree and offering a silly season sale. Christmas specials...

Social media advertising works, but is it ethical?

On one hand, we’re more connected than ever before – we can keep up with the happenings of friends and family almost in real-time, and limitless information...

Honesty the best policy for staff communications

The year ahead will be one of the most uncertain for New Zealand businesses. The world continues to grapple with the impacts of Covid-19 and many directors...

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