Anabolic Thinking: the ultimate business growth hormone?

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Smart business owners have discovered a miracle growth supplement. Totally natural, totally untraceable, with zero adverse side effects. It delivers a human performance enhancement that outshines any known methodology or approach – but will they be brave enough to use it?

I’ve sampled every performance hack on the planet.

Webinars, seminars, e-learning, coaching, audiobooks, meditation, journaling, sleep-tracking, standing desks, walking meetings, sensory chambers, ice baths, infra-red saunas, blood work, bespoke mineral and vitamin mixes, Qigong, tarot-card networking and everything in between. I even got so desperate that I once dived into the murky waters of LinkedIn.

However, I’ve made a discovery that’s going to shock the business world: There is an ultimate business growth substance on the streets.

If administered correctly, it will deliver an uplift in human performance. You and your teams will experience greater focus, clarity and confidence. You will deliver more work in less time. Your clients and customers will be delighted with the results and will look up at you in awe.

And the best part – this wonder supplement is 100% free.

Welcome to the miracle of Anabolic Thinking.

Learning isn’t working

The so-called ‘tried and tested’ methods to increase workforce productivity and performance no longer work.

In the past, all it would take was an uplifting afternoon in a training room, watching an excitable business coach dancing around in front of flipcharts, with post-it notes flying around like confetti.

After Covid landed and sent employees scurrying to work from the kitchen table, businesses resorted to webinars. We soon discovered that delivering a powerful, tangible and impactful learning experience via Zoom shows about as much emotion as delivering a marriage proposal using emojis.

These days, with margins being squeezed and budgets for the ‘soft and fluffy training stuff’ being slashed, employee performance initiatives are happening slower than the construction of a Bayfair bypass.

Employees aren’t even that bothered any more. Why bother pushing for some learning and development opportunities when you know you’ll be jumping ship into a different job within the next 18 months?

So if you want to capture the hearts and minds of your workforce and generate a timely performance boost at the same time, you’ll need something truly original up your sleeve.

That’s where Anabolic Thinking comes in.

Fix your thinking problem

Anabolic Thinking is the true transformation of your mind. It rewires your brain for a higher state of performance. It’s also devilish in its simplicity, which makes it all the more surprising that almost every business gets it wrong.

Every performance initiative that a company embarks upon: every training scheme; every change programme; every over-budget, management consultant-Powerpoint-driven, transformation programme you’ve ever had the misfortune to be part of has been targeting the wrong thing.

Because these improvement projects target the symptoms, not the cause of poor performance. They target the low-hanging fruit, the easy stuff that sounds impressive in the status report but is about as impactful as adding yet another traffic cone to Cameron Road.

This means companies are trying to change how their employees feel. They are trying to make them happier. They are applying emotional sandpaper to their rough edges.

This is wrong, because we shouldn’t be changing how employees feel, we should be changing how they think.

Feeling unpopular

How dare I say it’s not important that workers feel happy?

Well, I’m not saying feelings aren’t important. But I AM saying that thoughts are more important.

Anabolic Thinking focuses on thoughts, not feelings. Because – and this may shock you – feeling happy 24/7 isn’t a prerequisite to success. In fact, if you have a workforce who will only perform when they’re gloriously full of the joys of spring, it’s a dangerous thing.

Have you ever been in a relationship where you know the partnership will not deliver a successful outcome unless you can make the other person feel happy 24/7?

I have, and it definitely didn’t have a happy ending.

This is why Anabolic Thinking is so powerful, because you are changing how your teams think. You are guiding them to perform based not on what they feel like doing, but what they have committed to doing.

Battling with a thinking problem

Anabolic Thinking goes straight for the upstream source: the mind. This is about encouraging your team to understand that they can become MORE than they currently are.

To encourage anyone to think differently, you must first change the way they see themselves.

If they see themselves as underpaid, under-resourced, overwhelmed and over-capacity, then this is the level they will perform at.

If they see themselves as empowered, with opportunities to advance their careers while transforming the lives of others, then this is the level they will rise to.

At the heart of Anabolic Thinking is the understanding that our thoughts cannot be kept secret. Most businesses would like to pretend that ‘off-script’ thinking does not happen. Even the so-called free-thinking creatives would rather thoughts were directed externally towards the needs of the client than internally towards the needs of the employee.
But no matter who you are, no matter how many times you read ‘Atomic Habits’ or sit through yet another ‘productivity hacking’ webinar – your true thoughts and feelings will show themselves eventually.

Thoughts crystallise into feelings. Feelings solidify into circumstances.

So if you want to get a head start on 2024, and the secret sauce is in getting your employees to THINK differently. Think differently about their performance, their purpose, their customers and their potential.

If you don’t do this, then every other performance-boosting initiative will be a wasted investment.

True performance strength comes from Anabolic Thinking.

It’s like business growth … on steroids.

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Freddie Bennett
Freddie Bennett
Guinness World Record Holder, podcast host and bestselling author, Freddie is known as ‘The Profit Hunter’. He helps business owners enjoy more time, money and freedom by discovering and extracting hidden profits in their companies. Freddie@conqueryourmedia.com

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