The Shine Collective: Helping Bay businesses shine


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For more than a decade, the team at The Shine Collective has supported businesses to cut through the noise and connect with their audiences in an authentic and impactful way.

In a world inundated with information, consumers are on the hunt for trusted and reliable sources, making the value of great PR and communications crucial for businesses – and that’s where Shine excels.

The Shine Collective is a dynamic team with offices in Rotorua and Tauranga. The team is passionate about delivering measurable results for clients through strategic communications, stakeholder engagement, media relations and storytelling.

“Great PR is a marathon, not a sprint. It’s about building momentum and increasing credibility and trust with key stakeholders and target audiences,” says Meg Jones, Partner of The Shine Collective.

The team works with organisations across various industries to strategically plan, implement and analyse communication and PR activities to build consistent messaging and achieve measurable results. “Over the past few years, it’s become increasingly clear how important great communication is,” Meg says.

“Businesses have been forced to step up their internal and external messaging to keep all their stakeholders informed, safe and satisfied. It’s reassuring to see more organisations understand the value of their communications and the impact their messaging can have on the receiver, and on their balance sheet.”

The Shine Collective’s understanding of authentic engagement has been crucial in their ongoing partnerships with iwi. “We’re honoured to support a number of iwi entities to contribute to their whānau, hapū and community development,” Partner Jacky James says.

“We take pride in our understanding and practice of tikanga and culture to help iwi through their communications. That understanding and those partnerships are also key when helping businesses to engage authentically with iwi.”

Every team member brings a wealth of experience from Aotearoa and overseas but has a unique understanding of the special role that regional New Zealand plays in the economy. This has allowed The Shine Collective to foster successful working relationships with several regional economic development agencies across the motu.

“Supporting kaupapa as diverse as the future of work, infrastructure planning and international economic investment attraction is an exciting space for us to be in,“ Jacky says.

Related: The Shine Collective – Celebrating 10 years

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