Tall Poppy is no stranger to making and standing by brave decisions. When launched in 2012, it committed to doing real estate differently and disrupting an industry in dire need of modernisation.
You might have noticed that Tall Poppy has a brand new look and is now offering its customers the choice of bilingual signs in Te Reo Māori and English. A bold new direction for the real estate agency, local business owners Janet O’Shea and Susan Northey say it reflects the Tall Poppy of today.
“Our old red poppy branding had changed four times since 2012 and no longer represented who we are and what we do,” says Susan Northey. “We’re known for fairness and delivering value, which became the starting point in designing our new brand. Since 2012, we’ve elevated what we do and how we do it, and our brand needed to grow along with us – it’s a strategic makeover that’s reshaped our identity while holding firm to the Kiwi values that drive us,” she says.
Tall Poppy’s commitment to transparency was one of the values that initially drew Janet O’Shea to the agency. She says there are no hidden agendas or surprises when selling your property with them, which led to one of the new taglines.
“Anyone selling their property should know exactly what it will cost and what is done on their behalf at every stage, leading us to land on ‘Real Estate You Can See Through’. This means that every step of the process is transparent for both buyers and sellers”.
Janet and Susan say the new look has been widely welcomed across the Bay.
“The best way I can sum it up is that it accurately reflects the people of Tall Poppy. Anyone who meets our team will see we are vibrant, approachable, innovative and professional in the way we deliver real estate,” says Janet.
Part of the rebrand is the choice of bilingual For Sale and Sold signs in Te Reo Māori and English, a move that’s resonated with communities across NZ – with Te Reo signs popping up in Tauranga since they were introduced a few months ago.
“It’s fantastic that people have a choice – and being the first real estate company in New Zealand to do this speaks to innovation, which is at the heart of all we do,” says Susan.
Both Janet and Susan hope the new brand will connect with people who know and are familiar with Tall Poppy and also catch the eye of people who aren’t familiar with them.
“This is just the beginning of what promises to be an exciting 12 months, especially when it comes to new technology and continuously improving the experience for our clients,” says Janet.
“Our new brand stands for excellence, innovation, and absolute transparency. It also paves the way for exciting changes that will set the benchmark for excellence here in Tauranga and beyond. Watch this space!”
