Known for their personal and honest approach, Tall Poppy is also New Zealand’s most tech-forward real estate company and their latest initiative on real estate marketing sets a new standard. Their Ignite marketing package, which comes free as part of the listing agreement, now includes market-leading digital and social advertising at a level that is not offered anywhere else.
“We believe great marketing goes beyond simply listing on portals; it’s about strategic, precision-targeted exposure that captivates serious buyers and awakens the interest of those who haven’t even realised they’re in the market yet,” say Tauranga’s Tall Poppy franchise owners Susan Northey and Janet O’Shea.
The smart use of technology, and the ongoing drive to keep on top of the latest developments in the digital space, is a major point of difference for Tall Poppy. It’s an area where they outshine and outpace other real estate brands.
“Our new marketing packages are a testament to Tall Poppy’s forward-thinking approach. Built on data-driven strategy and outside-the-box content, they are designed to cut through the noise and leave a lasting impact. The results are conclusive,” Janet says.
Transforming listings with social media
The power of visual content is undeniable, and video production is a crucial tool for marketing as it influences decision-making like never before. In real estate, the phrase “a picture paints a thousand words” is especially true. That’s why visual storytelling with social reels and targeted advertising is a key part of Tall Poppy’s digital marketing approach.
“Photos are expected as part of listings, but hero video, exciting social reels and interactive floor plans can build a fuller experience for your leads. It gives a more in-depth perspective on the property,” Susan says.
“For sellers that list their property with us, we will create an immersive digital experience that goes far beyond standard photography and video. It’s hard to think of a better way to make your home stand out.”
Marketing that connects on every level
For higher-end properties that will benefit from the most exposure, Tall Poppy offers an affordable, comprehensive and results-based upgrade plan. This includes everything that’s available in the free marketing package and ads extra interactive components that put the property head and shoulders above the rest.
“It’s dynamic and responsive, which means vendors will get more reach, more interest, and more buyer enquiries,” Janet explains.
Susan and Janet’s teams at Tall Poppy Tauranga Central and Tauranga South understand what works and can deliver a smart, targeted approach that delivers the best results. The full package is based on crystal-clear pricing, meticulous attention to detail, industry-leading processes as well as cutting-edge marketing, all to make sure that sellers get the best possible return.
This approach embodies the Kiwi mindset of ingenuity and innovation as it’s about solving problems with clever solutions. Susan and Janet can’t wait to show the people in Tauranga who are ready to sell their house exactly how it works.
