Manuka Performance is a nutrition company located in Whakatane, New Zealand. The company develops and manufactures a range of natural nutrition products based around the globally recognized health properties of Manuka Honey.
Many New Zealand start-up brands face challenges in connecting with global markets. However, Manuka Performance has powered through this challenge by partnering with Eastern Bridge Global, an experienced international expansion firm with dedicated expertise in Asia.
By leveraging Eastern Bridge Global’s consumer research and market knowledge, Manuka Performance has positioned itself as a disruptive and standout brand in the supplement market.
The partnership has allowed Manuka Performance to effectively localise its marketing strategies for its target consumers in Asia, including digital marketing tactics such as social activations with Key Opinion Leaders (KOLs) and social media influencers.
Eastern Bridge Global CEO Lewis O’Donnell has praised the partnership, stating: “Manuka honey has already gained popularity among consumers in China, who are aware of its numerous benefits. This has helped Manuka Performance mitigate barriers to entry and introduce its sports-specific Manuka Honey supplement into the market with success.”
Manuka Performance Co-Founder and CEO Tristan Vine is excited about the partnership.
“China presents a huge and exciting market for our nutraceutical products across all categories. It also presents many challenges to enter, maintain & grow. To execute successfully it’s crucial to partner with the right people who have experience, knowledge and established logistics & channels across the region,” he said.
This partnership represents a significant milestone for Manuka Performance and its mission to provide premium functional supplements to athletes and health-conscious consumers worldwide.