Bay of Plenty Business News director of sales Pete Wales takes up a new role directing the group’s publishing operations and sales from 1 September. He steps into the senior executive role after seven years of managing print and digital sales for the group’s titles.
The new role encompasses content management, production and distribution as well as responsibility for overall sales.
Pete’s promotion follows the announcement that the group’s owner Alan Neben will be stepping down from day-to-day management while overseas from September.
“Most businesspeople in the Bay know Pete, and he has his finger on the pulse in the region. We are looking forward to a big year in 2025, and Pete is the right person to lead that charge,” said Alan.
“I’m delighted he has accepted the new role with his usual gusto.”
Pete brings with him a wealth of media, advertising and marketing experience from Australia, New Zealand and Canada, complementing the reputation he has carved out for himself directing sales for Bay of Plenty Business News since 2017.
Having launched innovative new titles such as 100 People magazine in 2023, this year the company is introducing a range of new business columnists and boosting its digital subscriber base. Bay of Plenty Business News has also recently published the first edition of its new BOP PLENTY – Business + People 2024 magazine.
Although 2024 has generally been an extremely challenging year for most Bay businesses, the new magazine concept has been well received and marks a new era for the Bay of Plenty Business News publishing team.
Bay of Plenty Business News is now widely acknowledged to be the region’s leading source of business news.
“We are at an exciting point in the evolution of media and a resurgent business – I can’t think of a better place to be working with so many progressive businesses in this dynamic region,” said Pete.