SHIPPING CONTAINERS: Growing population and buoyant local economy drive shipping container demand

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Ongoing regional growth, construction and infrastructure activity, and hints of optimism as 2023 ends are key factors driving demand for shipping container products in Bay of Plenty.

Shipping containers changed the way the world did business more than 60 years ago, and these big steel boxes continue to support and provide innovative solutions across a broad range of sectors.

From refrigerated containers and dry storage through to dangerous goods units and portable buildings for the construction industry, local businesses are looking for the cost benefits and increased efficiencies shipping containers provide.

They are using shipping containers for a wide range of purposes. Containerised offices are being used widely across many infrastructure, construction, and building projects around Bay of Plenty. Hoardings, containerised walkways that create safe pedestrian access around tight footprint construction projects, are also in constant demand.

RYAN STORM, the Bay of Plenty Branch Manager for Royal Wolf, a United Rentals company that specialises in shipping containers, and Business Development Manager JESSICA CRAMB, possess both the expertise and container solutions to solve various business challenges for customers.


There are a range of other uses from refrigeration containers to store frozen or chilled products for supermarkets, events, and festivals, through to containers for the primary sector and manufacturing industry.

Strategic advantage

Royal Wolf expanded its operation in Bay of Plenty this year to meet increased demand for hire products and self-storage as the region’s population continues to grow.

The new Royal Wolf site, located at 353 Taurikura Drive in the Tauriko Business Estate, has significant capacity to meet growing demand including a dedicated 24/7 self-storage facility to address the need for extra storage.

Having greater capacity in a strategic and thriving hub like Tauranga ensures customers have access to the right product to meet their needs and ensures quick and efficient deployment of containers.

State of the art self-storage facility

The new Bay of Plenty self-storage facility sets a new benchmark for Royal Wolf’s New Zealand and Australia operation, with 24/7 pin code access and units ranging in size from 10 to 20 feet as well as 20-foot refrigeration containers.

Statistics NZ data from October 2022 shows Bay of Plenty’s population growth is driven by increases in the Western Bay of Plenty area and Tauranga city, which saw the highest population growth among all urban centres in New Zealand.

While population growth has levelled off in 2023, bringing it in line with national levels, it continues to create demand for self-storage container options for local businesses and homeowners who don’t have space to keep a shipping container, or other storage solutions, on their property.

For example, a 20-foot Wolf Lock container when fully loaded holds the equivalent of a standard three bedroom home.

People are storing everything from overflow products from retail outlets, through to household items where a family has run out of space at home, or they are moving house and need extra storage space for a temporary period.

Wider range, greater capacity

There are a greater variety of container products on the ground in Bay of Plenty than ever before to meet the increased demand from across a wide range of industries including infrastructure, government, and building and construction, through to retail, agri-business, intermodal and events.

Royal Wolf also supply to community groups, local grassroots organisations, and sporting clubs with container products to support the work they do.

Customers in Bay of Plenty also have greater access to Royal Wolf’s innovative container products, including the award-winning Wolf Lock Safety shipping container, exclusive to Royal Wolf and Site Hub, a fully self-contained work site solution.

Powered by renewable energy, the Site Hub can be set up quickly and made operational without the need for external infrastructure. It helps to make operations more efficient and provides significant cost savings for businesses.

The Tauranga site will also undertake highly specialised container modifications to meet customer’s bespoke needs.

Taking local business to next level

It’s key to collaborate with customers to support their needs. Royal Wolf continues to develop and supply innovative container solutions that help our customers do everything from reducing costs through to gaining a competitive advantage in their business.

Royal Wolf takes a design-led approach to transforming traditional shipping containers into a diverse array of products. Much of this innovation is driven by what our customers want and need from a container. They are not only helping us to develop new products but to continuously enhance existing products.

With over 28 years of experience and company operated locations throughout New Zealand and Australia, Royal Wolf is proud to be Australasia’s largest provider of shipping containers for hire and sale, along with specialised shipping container modifications.

Speak to our New Zealand team at 0800 266 824 or visit www.royalwolf.co.nz to learn more.

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