How To Increase A Company’s Value

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There are many contributing factors to a business’s success and finding ways to increase your company’s value could help you obtain a better price when it comes time to sell.

Here are four ways you can do that:


One of the top things that can increase the value of a company is having an attainable growth plan. When you buy a company, you’re not just purchasing that company’s assets—you’re also buying the potential for future growth and expansion. Your business is likely to appear more valuable with a clear growth plan in place. Potential growth strategies include expanding marketing efforts, targeting a broader range of clients, and expanding product offerings.


Keeping your finances in order is one thing you can do to increase the value of your company—and thus your nett worth. This will help to lower the perceived risk in your company, making it more appealing to buyers and investors. It will also demonstrate that you are frugal in other areas of your business, which may lead to increased profits in the future. Furthermore, recurring revenue is invaluable to a company. The ability to predict and plan for recurring revenue will make a significant difference in your long-term success with the company.


Dependencies are the relationships that a business has with its customers, clients, suppliers, and employees. A diverse set of relationships can add value to a business by mitigating risks, increasing flexibility, opening up new growth opportunities, and strengthening the business model. This can increase the value of the business to potential buyers because they will see lower risk, growth opportunities, and a stronger business model.


As any business owner knows, one of a company’s most valuable assets is its team. Employees play an important role in the day-to-day operation of a business, and when the time comes to sell, having staff who are capable of keeping the operation running smoothly during the transition period is incredibly valuable. Furthermore, prospective buyers will be more interested in a business if it there is potential for it to be fully managed.


Developing a strong brand and reputation is another way to increase the value of your company. A company with a well-established brand and a positive reputation is more likely to attract, retain, and increase sales. This can increase the value of your company to potential buyers because they will see a strong customer base, predictable revenue, and a good reputation as an asset. It takes time to build a strong brand and reputation, but it is a worthwhile investment that can pay off in the long run.

Increasing the value of your company can be accomplished through a variety of methods, including having an achievable growth plan, keeping finances in order, diversifying dependencies, and having a strong team. Implementing these strategies will make your company more appealing to buyers and investors, resulting in a higher sale price when the time comes to sell.

If you want to find out more contact a LINK Business Broker today on 0800 225 999 or at linkbusiness.co.nz/business-brokers/bay-of-plenty/

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