Walls can work wonders doing much more for a business than simply securing its foundations. Such spaces can tell inspired stories as creativity combines with business.
Local artist Jasmine (Jaz) Kroeze brings creativity and connection to local businesses. Nestled in the coastal suburb of Pāpāmoa Beach, Jaz is transforming the way businesses and individuals experience their spaces. With almost two decades of creating murals, illustrations and surface patterns, she has carved out a niche as a talented creative in the Bay of Plenty and beyond.
“I love to help turn plain walls into colourful, inspiring works of art,” she explains. “I think my work speaks for itself. From vibrant murals to bespoke designs for coffee cups, wall art and apparel, I aim to inject life, personality and a sense of story into the environments I’m looking to transform.”
One of her most recent murals, for the Tauranga Tiahuia project, was commissioned by Tauranga City Council and funded by the Department of Internal Affairs’ Hine te Hiringa Fund.
“This artwork, which honours the Tauranga Women’s Refuge, is an abstract composition inspired by the refuge’s core values of manaaki, aroha, tautoko and awhi. Visual representations of organisations’ values are a hallmark of my practice – I call it ‘bringing soul into a space’.”
This passion for storytelling through art resonates deeply with businesses, Jaz confirms.
“I can tell any business’ story through mural art. It’s more than just decorating a space, it’s about creating a connection and a conversation starter. A well designed mural can inspire a business’ team, attract customers and reflect a brand’s unique identity.”
Thanks to digital technology, Jasmine’s work transcends geography – she has completed projects for clients she’s never met in person, designing patterns and installations for spaces she’s never visited. From boutique cafés to large corporate offices, her art adds warmth and vibrancy wherever it lands.
Jaz says her clients are drawn to her bold colours and beautiful designs but also to her approachability and passion for creating meaningful work.
“Why settle for beige-on-beige,” she laughs, “when you could have a happy sunshine yellow or an earthy green that brings a buzz of creativity to the room?”
Balancing her artistic work with family life in Pāpāmoa, Jasmine finds inspiration in the smallest of moments.
“Whether I’m listening to podcasts while working in my home studio or sketching ideas for my next project, I’m passionate about art and strengthening connections is at the heart of all of my work.
“Businesses looking to stand out will find my art offers a way to tell their story, inspire their people and transform their spaces into something truly unforgettable.”
