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Bay of Plenty Region
Thursday, October 1, 2020

Bring your personality to the media interview

How many times have you watched a TV news item and felt like the interviewee was just reeling off a sales pitch? All too often...

Harnessing election insights for success

The election is looming large and many Kiwi businesspeople will be keeping a close eye on which political party, or likely coalition, has its...

Communications lessons from NZ’s crisis response

The way the Government has managed New Zealand’s response to the Covid-19 pandemic has been remarkable. Not only has the health response been outstanding,...

Targeted marketing critical during pandemic

Most business owners appreciate the benefits of being targeted with marketing campaigns. But during the global COVID-19 pandemic, the ability to reach out to...