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Thursday, August 5, 2021
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Telling Your Story

Adaptability key to surviving the ‘new normal’

For many businesses around the world, the COVID-19 crisis has become something of an existential threat. National lockdowns and limits on physical contact have forced many to change the way they operate or go...

Reach your customers where they hang out

The generational divide doesn’t just apply to the climate change debate and views on whether children should ask permission before leaving the table at the end of dinner. It’s also acutely real in the...
The power of shared storytelling

The power of shared storytelling

It’s often said that the best experiences are shared, and the same is true of storytelling. A good story can be powerful, but it’s even more influential if the people you are sharing it...

Check your marketing images are sending the right message

The revelation that the woman and daughter on the cover of the Government’s 2019 Budget document moved to Australia for financial reasons is a timely reminder of the value of knowing the story behind...

Marketing innovations on show during Techweek

Almost every area of our life is being changed by advances in technology. From wearable gadgets and more powerful mobile phones to medical treatments and electric cars, the constant battle for progress is creating...

Pursue automation, but don’t lose the personal touch

One of the big marketing trends is towards automation. Ads that display in Google search results or on social media as soon as somebody visits a company’s website, canned emails that trigger when somebody...

Lessons from the pub for business storytellers

In my earlier years working as a journalist, a wily old editor once told me to always write as if I was talking to a good mate at the pub. Taking this advice literally could...

Global markets within reach for Bay of Plenty businesses

The popularity of online shopping, power of digital marketing and reach afforded by social media have made it more possible than ever to take your business to the world. According to Statista, retail sales made...

Finding the best way to boost your marketing creativity

There’s an old adage, sometimes attributed to Ernest Hemingway, that goes, “write drunk, edit sober”. At the risk of sounding a little un-PC, I think there’s something in that for marketers and other storytellers. I’ve...

How business narratives changed in 2018

The past year has seen some big changes in the ways New Zealand businesses are telling their stories and promoting their products. Some of these changes have been easy to predict, such as increasing...

Five reasons to consider a rebrand

We all know the saying “New Year, new beginnings”. The same is true for most business brands – they evolve as the world around them changes. With 2019 on the horizon, it’s an ideal time...

Time to start thinking about Christmas promotions

It feels like it was just the other day we took down the Christmas tree and put away the decorations, but just like that, the festive season is coming up again. For Bay of Plenty...

Marketing is more powerful together

It’s often said that many hands make light work. This sentiment holds just as true in marketing. Many businesses think about their marketing as something they must do alone. But many neglect the opportunity for...

How to make yourself part of the story

Sometimes making news headlines means being willing and responsive to seize on major news stories and other opportunities as they arise. The chief executive of a fledgling national association recently told me how he had...

The Holy Grail of marketing is within reach

The ability to reach the right people, at the right time, with the right message has long been considered the Holy Grail of marketing. Unfortunately, the ability of businesses to achieve this has been...

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